Product Manager · User Growth · D2C · 0→1 PM

Parth Sagar

Senior Product Manager with 9+ years building and scaling high-impact D2C and consumer products across e-commerce, marketplaces, and fintech.

I turn ambiguous problems into scalable, AI-enhanced systems that drive measurable conversion, retention, and revenue.

Open to Senior PM / Lead PM roles · Mumbai · Open to relocation

Email me LinkedIn +91 77188 98802

10x

Search-conversion lift at Hyugalife

50% → 80%

Payment-funnel success on ₹21Cr/day GMV

45%

Repeat-purchase rate — 2x category benchmark

3 days → 3 hrs

Account activation, enabling 10,000+ signups/month

Key Impact

Outcomes that moved the metric.

Four problems, four funnels, four outcomes. The pattern: diagnose with data, ship the smallest thing that moves the metric.

Search that couldn't sell

Hyugalife

Problem: Search drove a large share of sessions but barely converted — users bounced off irrelevant results.
What I found: Ranking ignored purchase intent; new visitors and loyal repeat buyers saw identical results.
What I shipped: An AI-powered search-ranking and personalization overhaul, scoped through funnel analysis and a detailed PRD.
Result: 10x search-conversion lift · +3% sitewide revenue

The leaking payment funnel

JioMart B2B

Problem: Only ~50% of orders on ₹21Cr/day GMV made it through payment.
What I found: Drop-off concentrated at the payment redirect — kirana retailers abandoned the moment they were pushed out of the flow.
What I shipped: UPI intent (in-app payment handoff), with success metrics and PRD defined upfront.
Result: Payment conversion 50% → 80%+ on live, high-GMV flows

Repeat rate at 2x the category

Pehali Rasoi (Founder)

Problem: A D2C food brand dependent on Swiggy/Zomato, with no owned re-engagement channel; category repeat benchmark is 20–30%.
What I found: Customers wanted one-tap reordering where they already were — WhatsApp — not another app.
What I shipped: A WhatsApp-based CRM and automation engine with cohort-driven re-engagement and feedback loops.
Result: 45% repeat-purchase rate · ₹15L+ revenue in 11 months · 74% peak MoM growth

Activation in hours, not days

5paisa

Problem: A 3-day account-activation cycle was killing acquisition momentum at the top of the funnel.
What I found: Verification steps ran sequentially and manually when most could be digitized and parallelized.
What I shipped: A re-engineered, eKYC-led onboarding funnel.
Result: Activation time 3 days → 3 hours · 10,000+ new accounts/month

How I work

Diagnose before building

Every project starts in Mixpanel, GA4, or SQL.

Ship the smallest test that can change the roadmap

20+ experiments a quarter beats one big bet a year.

Retention is the strategy

Acquisition is rented; repeat behavior is owned.

AI is a lever, not a label

I use it where it changes unit economics.

Experience

9+ years across D2C, marketplaces & fintech.

Founder — Product Management & User Growth

Pehali Rasoi · D2C food brand

Nov 2024 – Apr 2026

Mumbai

Built and scaled a direct-to-consumer ordering channel to 33% of total revenue by designing the acquisition → onboarding → re-engagement funnel, removing dependency on third-party marketplaces.
Drove a 45% repeat-purchase rate (vs. 20–30% category benchmark) by building a WhatsApp-based CRM and automation engine with cohort-driven re-engagement and feedback loops.
Launched and scaled presence on Swiggy and Zomato to 4.6 and 4.2 ratings at 50+ orders/day by standardizing quality through QA workflows and operational SOPs.
Scaled revenue to ₹15L+ in 11 months at 74% peak MoM growth by running hypothesis-driven pricing and assortment A/B experiments.
Anchored positioning, assortment, and GTM by validating an underserved consumer segment through primary research and customer discovery.
Built an AI image-generation content pipeline for new product drops — eliminating photography cost and compressing launch cycles.

Product Manager

Hyugalife · Health & wellness e-commerce

Oct 2023 – Nov 2024

Mumbai

Delivered a 10x search-conversion lift and 3% revenue gain by defining and shipping an AI-powered search-ranking and personalization overhaul, scoped through funnel analysis and a detailed PRD.
Drove a 20% PDP conversion lift and 10% sitewide engagement uplift by running 20+ structured A/B and multivariate experiments per quarter on Optimizely and VWO.
Increased repeat engagement by building lifecycle journeys on MoEngage and WebEngage across push, in-app, email, and WhatsApp.
Sharpened personalization and prioritization decisions by building Mixpanel and GA4 dashboards and SQL cohort analyses across reach, engagement, retention, and conversion.
Shipped a protein-calculator engagement tool, BNPL and OMS integrations, and a loyalty program.

Product Manager

JioMart B2B · Jio Platforms Limited

Dec 2022 – Sep 2023

Navi Mumbai

Lifted payment-funnel conversion from ~50% to 80%+ by diagnosing drop-off through funnel analysis and introducing UPI intent, with success metrics and PRD defined upfront.
Delivered RBI card-on-file tokenization compliance on schedule by coordinating engineering, legal, and risk teams without disrupting live UX.
Identified and helped recover ₹20L in fraud and cut company losses by 2% through SQL-driven analysis and root-cause investigation.
Built funnel-KPI dashboards across kirana and HoReCa order flows and managed the data team's sprint cadence and backlog in Jira.

Product Manager

Morningstar · Investment research

Apr 2021 – Nov 2022

Navi Mumbai

Improved operational efficiency by 30% and lifted throughput from 5 to 8–9 features per sprint by redesigning delivery and migrating a 12-member team from Scrum to Kanban in Jira.
Eliminated multi-week ops-ticket wait times through the Kanban transition, enabling the team to resolve issues without waiting on sprint cycles.
Designed internal tooling to remove recurring operational bottlenecks.

Founder — Product Management & User Growth

Pearlkraft · D2C brand

Jul 2017 – Mar 2021

Mumbai

Cut audience drop-off from 90% to 20% by diagnosing root causes (trust gap, delivery uncertainty) through funnel analysis and shipping targeted trust and discovery interventions, measured iteratively.
Increased AOV by 15% by launching a Frequently Bought Together recommendation engine to improve cross-sell.
Grew organic traffic from ~0% to 30% of total across 7–8K monthly visitors through SEO strategy and Google/Meta performance marketing.
Reduced RTO on COD orders by designing a workflow system, integrating payment gateway and courier partners end-to-end.

Business Analyst

5paisa Capital · Fintech / brokerage

Jun 2016 – Jun 2017

Mumbai

Cut account-activation time from 3 days to 3 hours by re-engineering the onboarding funnel, enabling 10,000+ new acquisitions per month.
Researched and launched OnlyMF, a new account type for first-time investors (SIP + view-only access) — acquiring 1,000+ users/week with 20% converting to full trading accounts within a month.

Writing

Notes on growth & product.

I write about growth, retention, and the economics of consumer products.

ROAS is a survival metric, not a marketing metric

Why D2C brands that treat ROAS as a campaign KPI die, and the ones that treat it as unit economics survive.

Read on LinkedIn

YouTube should sell Attentive CPV

A pricing concept: advertisers pay only for verified attentive views — and why attention, not impressions, is the real inventory.

Read on LinkedIn

WhatsApp isn't a support channel. It's a storefront.

How a WhatsApp direct-ordering flow drove 33% of revenue and a 45% repeat rate — zero commission, full customer ownership.

Read on LinkedIn

Skills

Core competencies & tools.

Product Strategy & Growth

Product Strategy & Roadmapping
0→1 Product Development
PRDs & Prioritization (RICE/Kano)
Funnel Optimization
GTM Strategy
Stakeholder Management

Experimentation & Analytics

A/B & Multivariate Experimentation
Cohort & Funnel Analytics
Data Diagnosis (Mixpanel, GA4, SQL)
KPI & Dashboarding

Lifecycle & AI Product

Lifecycle & Retention Marketing
Personalization & AI Product
SEO & AEO
AI Content & Automation

Tools

MixpanelGA4SQLTableauMoEngageWebEngageOptimizelyJiraGoogle AdsMeta Ads

Education: PGDM/MBA — IT, Chetana Institute of Management & Research (2014–16) · BMS — Marketing, University of Mumbai (2010–13)

Get in Touch

Let's build something that moves the metric.

Interested in collaborating, hiring, or chatting about product and growth? I'd love to hear from you.

parth93.spm@gmail.com +91 77188 98802 linkedin.com/in/parthsagar